The world of SEO (Search Engine Optimization) is far more complicated and diverse than most people realize. There is this silly notion that SEO is the same across the board…but, think of it this way. If you were selling a fish filet, would you sell it the same way you sold a solid-state drive? On a similar note, if you were looking for a fish filet to buy online, would you search the same way you search for computer technology? The way you conduct your Shopify SEO should differ depending on your business type, your target audience, and how you intend to sell to them. Since most people do not realize that this is how your SEO should be conducted, here are a few of their most common mistakes.
Adding Images Where They Are Not Needed
WordPress has actually tried to address this common mistake. When you use WordPress and you add an image, they actually ask you if you are adding it for decoration. The addition of images is no longer a strong point in favour of your SEO. If your image doesn’t serve a purpose, it may actually be harming your SEO.
Adding Keywords to Links
This variety of SEO manipulation was discarded years ago, and yet there are still Shopify websites that are stuffing keywords into their links with the hopes of getting credit from Google. Even worse than these are the Shopify websites that try to add location-based keywords to their links. It makes no difference to your SEO other than to make it worse.
Rewriting Your Item Descriptions
You have been told for the longest time that copying the manufacturer’s content description and then putting it on your website is a form of duplication, and Google doesn’t like duplicate content. On the one hand, verbatim copying whatever you see is not a good idea. However, Google now understands that websites like Shopify and others eCommerce websites may need to copy some key elements of item descriptions. A prime example is with PC/Laptop/Smartphone hardware specs. You are actually doing damage to your website’s SEO when you try to rewrite their vital statistics because you are actually making them harder to read and understand.
Adding Social Elements That Are Not Needed
This used to damage your SEO far more than it does these days. Nevertheless, adding a comment section to every product on your website is not a good idea. It slows down your web pages to the point of making Google rank you lower. If you have a review section (like Amazon), then be careful how you implement your reviews. Having something similar to a Facebook comment section on each page is not good for your SEO.
Hiring the Wrong Marketing or Design Company
Poor marketing will damage your Shopify SEO. Think about the fish filet and SSD hard drive example from earlier. If a hot-shot marketing company comes in and promotes your fish filets as if they were hard drives, then even Google is going to confuse your content for something else and start ranking your website on the wrong search engine pages. On a similar note, hiring a poor-quality design company will mess up how people view and interact with your website, which is also bad for your SEO. If you want to improve your website ranking and your website as a whole, then get in touch with Collective Fab Agency and start making some positive moves towards a better website, a better search engine ranking and a better Shopify business all around.