Nobody is visiting your Shopify website and now you are worried you will have to spend the rest of your life paying to get people to visit. Before you jump onto Google Ads to start paying for visitors, here are a few Shopify SEO tips to get you started.
- Be Prepared to Pay More
The fact is that the people who pay more are always the ones who benefit the most. It takes money to make money, so try not to mistake SEO (Search Engine Optimization) as a free ride on the search engines.
Get on a paid Shopify plan because they do not submit their trial version websites to the search engines. In fact, the ones on trials have very little online impact at all thanks to how Shopify set them up. Get a custom domain because people are far less likely to trust your website if it has the “Shopify” function within the domain name. Be secure and have the SSL enabled on your website and get a responsive theme so that your website appears on desktop and mobile devices.
- Set Yourself Up With Google
The Google Search Console is the one you are interested in. This is the one you sign up for and set up with your website. Then, when your website has a problem that Google identifies, then it tells you and will even email you to let you know. It is pretty handy, and it is far more convenient and easy-to-use than their Google Analytics tools. The most common errors it tells you about are mobile usability ones, such as if your text is too close together.
If over time you are eligible for a Google Ads account, then their graphs and traffic tools are pretty handy too because they let you know if people are seeing the parts of your pages where your adverts are located. For example, if you only put adverts at the bottom of your pages, you can see if people are actually reaching the bottom of your pages before leaving or navigating to another page.
- Submit Your Shopify SEO Sitemap
If you want, you can speed up the Google indexing process by submitting your XML sitemap to the Google Search Console. Shopify is supposed to create one for you. It helps you get some of your harder-to-find pages onto Google. Also, try to get a few links from social media accounts (include yours) and other websites because when Google reads those links, it will often read parts of your website too, which helps get your newer pages on Google a little faster.
- Be Smart About Your Page Structure
Get onto Microsoft Paint, or have a whiteboard in your house, and lay out your site architecture on a clearly visible tree. It always starts with your home page at the top, and then many people have categories, and off the categories come sub-categories and so forth. Setting up a logical page structure doesn’t seem like a big deal, but people are not going to enter your website from the home page, they are going to enter from a variety of pages, and you need clear ways for them to navigate their way to other pages.
- Write Unique Descriptions
According to quite a few online resources, you should be writing your own unique product descriptions rather than copy and pasting them from your suppliers. This used to be a big problem when duplicate content was a big issue, but these days it doesn’t matter so much. Either way, websites that write their own product descriptions based on their knowledge and experience with the products, will often do better on the search engines than those that copy and paste their product descriptions.
Get Advice From Experts
The fact is that if you want good and solid advice that will help you move forwards in a clear and positive manner, and if you want to create a foundation that you can build on, then get in touch with the Collective Fab Agency and get a website that drives traffic. Speak with their experts on SEO (Search Engine Optimization) and see what they can do for you.