Modern SEO (Search Engine Optimization) is all about making your website more user-friendly. It is about making it more efficient, less frustrating, and more popular. Modern Shopify SEO may struggle to help make your website more popular directly, but indirectly, a well-made website that is search friendly is far more likely to grow and rise up through the search engines over the years. Here are just a few ways that good Shopify SEO will help improve your online business.
Making Your Website More Efficient
The Shopify infrastructure is certainly set up for usability for both the website owner and the website users, but it is not set up to be as efficient as it could be. A good developer and/or somebody who knows about SEO can help you make your website more efficient. They can help you improve navigation around the website, they can help with render times and loading times. All of these elements have an effect on your search engine ranking, and all will help improve your online business if you work on them.
Making Your Website More Popular
The notion that good SEO also means popularity is a rather new concept. However, you should know that Google does judge a website on how popular it is. If you were to create ten websites, all containing the same content (without duplicating), and one of them was more popular, then Google will prioritize that website over all your others. Since this is the case, a good SEO company also doubles over as a bit of a marketing company. Not only will the good SEO help your online business, but the added popularity will help too.
Pushing Past Your Competitors
The thing about Shopify is that it has made getting a business online a lot easier, which is good because it benefits the consumer, but it makes things more difficult for the website owners. It means you have a lot of competition. Luckily, most Shopify owners do not understand SEO, and most are taking terrible advice because frankly there is more bad advice out there than there is good advice. Nevertheless, if your SEO is done right, you put yourself nearer the head of the pack. There are only a small minority of Shopify websites that are doing SEO correctly. Ergo, good SEO will help your business if it is done right simply because there are so few others doing it right.
Getting The Right Sort of Help
Shopify SEO is not going to help your business at all if it is done wrong. The weird thing is that SEO doesn’t have a set of defined rules. There are guidelines, and there are certain things you “Shouldn’t” do, but even Google doesn’t have a clear road map to success. They simply claim you would make your website as efficient, usable, user-friendly, and popular as you can. With that in mind, you need the sort of help that understands how modern SEO works. You need a company like Collective Fab Agency. With fair prices and a clear route to online business success, you can count on the team to improve your online SEO and therefore improve your online business.