The team at the Collectivefab Agency are long-time experts when it comes to Google Ads. The team has been working with the systems since the days when they were an incomprehensible mess of numbers and protocols. All the way through to the days when they were more like keyword auctions, to these days when Google Ads is a little more consumer friendly but is still challenging. Here is a little advice on placing affiliate adverts with Google Ads. The advice is from the experts at the Collective Fab Agency.
Start With a Small Daily Budget
There are several reasons for this, but the most important is that you are going to have to find a way to stop the scammers from clicking on all your adverts and draining your accounts. This is done over time by examining where your money is going and then plugging the holes by perhaps banning adverts running in certain areas.
The other biggest reason why you should start with a small daily budget is because it takes a long time for your adverts to start turning a profit. It takes a lot of learning, a lot of testing, and a lot of patience. There is no point in spending massive amounts of money in the early days because you are still in the experimental stage.
Your Landing Page Matters
It is not all about your adverts. It is a mesh of factors that sit between your affiliate advertising and your landing pages. The easiest example is this: imagine your affiliate advert says, “Free money for all visitors,” but then your advert landed on a page that tried to sell lawn mowers. You may get a lot of clicks on your adverts and you may get plenty of traffic to your website, but you are not going to sell any lawn mowers.
On a similar note, if you have a very good landing page on your website that converts people very well, but your Google Ads advert is a little underwhelming, then you may get very little response and your time has been wasted. Obviously, it is better to be in the “Little interest” category because it is less expensive, but still, it is best to avoid both options and progress towards having your affiliate advert and landing page working together.
Get Help From Seasoned Professionals
Be very careful when you are picking a company to help you with your affiliate advertising. There are a lot of companies that are happy to blow through your marketing budgets and then claim they “Raised engagement and awareness” while making very few sales.
The people at the Collectivefab Agency know how to turn a marketing project into a successful campaign. They know how to best optimize a promotional exercise so that it achieves its best possible goals while offering as much value for money as possible.
Contact the Collective Fab Agency and discover just how easy it is to run adverts that convert into real sales. It isn’t easy, but it is doable with the right set of controls, goals and a little bit of perseverance.