SEO (Search Engine Optimization) is the general name for the process of ranking a website up through search engine results. Shopify SEO is simply a measure of how search engine friendly a Shopify website is at this time. There are several search engines and web crawlers that read and index websites. They present their finding to people who search using their tools. If a website has good SEO, then it is easier to find via those tools. If something has bad SEO, then it may be difficult or even impossible to find through search engines and web crawler tools.
Shopify Is Bad For SEO
Yes, the results are in, and it turns out that Shopify is bad for SEO. The search engines do not favor Shopify websites in the same way they favor the likes of WordPress and Magenta websites. Part of this is probably because it draws affiliate money away from the search engines, and because there are so many very poor quality websites on Shopify that it is hard for search engines to figure out which are good and which are bad. It is not the fault of Shopify that they have so many bad eCommerce websites on the Internet, but when anybody can set up an online store, it is easy to see how some of them may lack quality.
Shopify SEO Has Its Own Perks
It is not all bad news. Shopify itself may not be good for general SEO, but there is a pocket of self-contained websites in the Shopify sphere, and they draw a fair bit of attention. All you have to do is rise above the other Shopify websites to stand a chance of drawing customers, and it is not as difficult as it first seems.
The thing about Shopify is that most websites don’t do it or are incredibly bad at it. The spotlight on Shopify websites may be narrowly focused on those at the top of the pile but getting to the top of the pile is not that difficult because other Shopify users are so bad at SEO.
Should I Shy Away From Shopify?
No. The Shopify system may not be the most search engine friendly, but if you were to set up your own website and promote it, you are still going to have the same troubles as any Shopify shop owner. It is all about the for few months and years, and most websites experience the same levels of obscurity and struggle no matter what platform they are using. At least with Shopify you get your website up and running pretty quickly, it is easy to update, and you can adapt more easily than if you had a regular static website.
Are You Struggling To Promote Your Shopify Website?
People who spend money on their Shopify marketing are people who see results. It is a classic situation of needing to spend money to make money. However, you need to be sure that you are investing your money in the right place to get the right results. If you are struggling to promote, expand, or grow your Shopify business, then get in touch with the Collective Fab Agency and allow several seasoned professionals to grow and mature your Shopify business.