shopify marketing

What Is Shopify Marketing?

Shopify marketing is the act of promoting a Shopify business to a target audience. A target audience is a group of people who are the most likely to buy your products or service. Marketing is not about getting the word out to as many people as possible. It is about getting the word out to the right people. Here is a little more information about marketing your Shopify store.

Finding an Audience

Simple marketing campaigns try to get as many eyes on the products as possible, but if a Shopify store wants to expand, then trying to attract everybody is not feasible. When businesses need to expand, they must find people who want to buy, and almost alienate or scare away people who do not want to buy. This can be a very interesting and very diverse field of study. For example, when people think of selling kids toys, they think about enticing the kids, but that is only half the battle because you also have to create promotional or branding material that attracts their adult parents too.

Setting Up Campaigns

An expert in marketing for Shopify will build campaigns that both attract the right people and set your business apart. They do this with a little branding. A brand is a series of principles that a business sticks to. When they come across your name or logo, they should immediately know what your brand principles are. For example, when you think of Volvo, you think of safe cars. When you think of McDonald’s, you think easy fast food. When you see the business name “EA” you think of an evil gaming empire.

Insights and Growth

Marketing is not a single experience. It is an ever-changing and evolving experience. As a marketer, you have to keep adapting to keep up. You cannot rely on the same adverts or even on the same selling points for the entire life of your Shopify. You have to keep working on your campaigns, making them better with trial and error testing. That is what marketers mean when they talk about insights, they are talking about the lessons learned from your marketing campaigns.

What Else is Marketing About?

These days, thanks to social media, SEO (Search Engine Optimization), and blogs, your marketing may also mean the growth of a project that attracts people. Many Shopify experts set up blogs that attract people by their virtues. Then, when people are attracted to the blog, Shopify experts find a way to draw people away from the blog and onto their Shopify website. Some people set up things like social media channels that attract targeted users.

For example, if you were selling lessons on how to work the editing system, you may set up videos giving short tutorials on Blender. This attracts the sort of people who would be interested in your lessons and who would probably visit your Shopify website if prompted.

Is Shopify Marketing Getting Easier or Harder?

Most people find out that as their Shopify website grows, marketing it becomes a whole lot harder. There seems to be a limit to how much a Shopify website can grow before a user has to start investing serious money into affiliate advertising, which usually saps away all of their profits. If you are struggling to push ahead and grow, then get in touch with the professionals at Collective Fab Agency and see how they can help you take things to the next level.