The answer to this perfectly reasonable question is so multifaceted to the point where it doesn’t matter. There are so many angles, so many factors, that asking if Shopify web design makes a difference seems to invite a different answer for every Shopify website owner. However, to cover some of the broader answers to this question, here are a few thoughts on how Shopify website design may or may not make a difference.
Painting Flames on Your Car’s Paintwork
To get the obvious one out of the way, paying to have your Shopify website designed by experts can have a positive effect on your sales, or it may simply act as window dressing without adding anything of value. In other words, your fresh new website design may be no different than spraying flames on the side of your car. The flames may make it look better, but they are not going to make your car go faster.
Your Product or Service Plays a Big Role
Another obvious one is how the product you are selling actually plays a part. For example, you could have a fantastic Shopify website designed by experts, but if you are selling clogs for cats, then your sales are probably going to be low no matter how great your website looks. Can a well-designed website make it easier to sell your products? Yes, it may, but you still need a saleable and in-demand product if you want to make sales.
Making the Buying Process Easier
Perhaps one of the best reasons to have your own Shopify website designed is because it can help make the buying process easier. Different products are sold in different ways. For example, selling cans of soda may be pretty easy using the Shopify templates at your disposal. But, what if you are trying to sell cans of paint and you want people to pick and mix their own colors on your website, the templates you can pick from are probably not going to be helpful.
What if your product is even more complex? What if you want people to pick their own engagement ring designs, stones, settings, etc.? Getting a custom-made website designed that would enable this purpose would help your sales because it makes the buying process and customer experience a lot easier.
Hiring a Team of Reasonably Priced Designers
Perhaps one of the best things you can do for your Shopify website is to hire a team of professional Shopify web design experts to create a customized Shopify website for you. The great thing is that these days, there are so many Shopify designers out there that you can hire them for pretty reasonable prices. Plus, you can often start small and then work your way towards and bigger and more complex website as your business grows.
Get in touch with the professionals at Collective Fab Agency and discuss the type of Shopify website you think would best suit your business, your brand, and your products.